Mobile Ticketing

Ticketing has evolved from preprinted tickets, to tickets printed at a ticket window at the time of purchase, to Internet sales where customers print their own bar-coded tickets. The latter method is becoming increasingly popular, since it allows ticket buyers to avoid long lines and enables ticket sellers to eliminate printing and distribution costs, and provide better service to their customers.

The next step in the evolution of ticketing will be to replace home-printed and preprinted paper tickets with an electronic ticket that can be sent to a mobile phone or PDA via short message service (SMS). This mobile ticket (m-ticket) consists of a bar code that can be quickly read and validated directly from the mobile device’s display screen.

With entertainment venues, ticket suppliers and public transportation authorities facing fiercer competition every year, m-ticketing’s ability to reduce costs, improve customer service and improve ticket validation efficiency will make it an increasingly attractive option for concerts, sporting events, movie theaters, theme parks, trains and other public transportation.

Watch the Mobile Ticketing video